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Olympic ticketing campaign featured in 3D World
28
Jun
Crystal CG's Ximo Peris talks athletes, architecture and imagery with leading trade magazine.
This month’s issue of 3D World features a three page spread detailing the story behind the London 2012 Olympic ticketing campaign ads, written by Crystal CG International’s creative director, Ximo Peris. The article details the success, techniques and the lessons learned in developing the 3D images of the Olympic venues. It highlights the team effort of the project and how Crystal CG International, McCann Ericsson and LOCOG worked together to produce stunning images and a successful campaign.
